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International Communication Strategies of the Chinese Radio and TV Networks
Peng Duan
€ 67.19
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Description for International Communication Strategies of the Chinese Radio and TV Networks
hardcover. Num Pages: biography. BIC Classification: JPA. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese ... Read more
This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese ... Read more
Product Details
Format
Hardback
Publication date
2017
Publisher
Springer Verlag, Singapore Singapore
Condition
New
Number of Pages
209
Place of Publication
Singapore, Singapore
ISBN
9789811044595
SKU
V9789811044595
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Peng Duan
Duan Peng is currently the director of Managing Department of Social Sciences & Arts at the Communication University of China. His research interests include broadcast journalism, communication theory, political communication, media convergence and social media studies. His work has appeared in a variety of monographs and academic journals in China. He also worked with European Union and World Bank to ... Read more
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