Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method
Don A. Dillman
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. Num Pages: 528 pages. BIC Classification: JHBC. Category: (P) Professional & Vocational. Dimension: 263 x 179 x 41. Weight in Grams: 1112. For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with ... Read more This heavily revised Fourth Edition includes: Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
The classic survey design reference, updated for the digital age
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About Don A. Dillman
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