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21%OFFDon A. Dillman - Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method - 9781118456149 - V9781118456149
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Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method

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Description for Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method Hardcover. The classic survey design reference, updated for the digital age

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. Num Pages: 528 pages. BIC Classification: JHBC. Category: (P) Professional & Vocational. Dimension: 263 x 179 x 41. Weight in Grams: 1112.
The classic survey design reference, updated for the digital age

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with ... Read more

This heavily revised Fourth Edition includes:

  • Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
  • How and when to use mail, telephone, and Internet surveys to maximum advantage
  • Proven techniques to increase response rates
  • Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
  • Direction on how to construct effective questionnaires, including considerations of layout
  • The effects of sponsorship on the response rates of surveys
  • Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli.
  • The Fourth Edition reintroduces the telephone—including coordinating land and mobile.

Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

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Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
552
Format
Hardback
Publication date
2014
Condition
New
Number of Pages
528
Place of Publication
New York, United States
ISBN
9781118456149
SKU
V9781118456149
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Don A. Dillman
Don A. Dillman, PHD, is Regents’ Professor in the Department of Sociology and the Social and Economic Sciences Research Center at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. Jolene D. Smyth, PHD, is an associate professor in the Survey ... Read more

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