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Kind of Magic
Rushil Ranchod
€ 23.99
€ 20.52
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Description for Kind of Magic
Paperback. This book provides a completely new and fresh way of understanding the ANC, by looking at the way the organisation has marketed itself and built up a distinctive brand. The concern here is not so much with politics as with publicity, promotion and propaganda - that is, with techniques of political persuasion. Num Pages: 256 pages. BIC Classification: JPHL; JPVL. Category: (G) General (US: Trade). Dimension: 156 x 236 x 16. Weight in Grams: 290.
Providing a completely new and fresh way of understanding the ANC by looking at the way the organization has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011. The concern is not so much with politics as with publicity, promotion, and propaganda—that is, with the techniques of political persuasion. The author argues that marketing has enjoyed a central significance within the ANC for a long time, and provides important insights into the strategy and decision-making process of the organization at critical phases of its existence, right ... Read more
Providing a completely new and fresh way of understanding the ANC by looking at the way the organization has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011. The concern is not so much with politics as with publicity, promotion, and propaganda—that is, with the techniques of political persuasion. The author argues that marketing has enjoyed a central significance within the ANC for a long time, and provides important insights into the strategy and decision-making process of the organization at critical phases of its existence, right ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Jacana Media (Pty) Ltd South Africa
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
Johannesburg, South Africa
ISBN
9781431408276
SKU
V9781431408276
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-21
About Rushil Ranchod
Rushil Ranchod is a senior researcher at the Human Sciences Research Council. He has a PhD from Durham University in the UK.
Reviews for Kind of Magic
"A major addition to our understanding of the ANC's history and more contemporary South African politics ... It is likely to prompt a major reassessment of the ANC's history and the formative ideas and events that have shaped its course." - Professor Tom Lodge