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Marketing Schools, Marketing Cities
Maia Bloomfield Cucchiara
€ 40.99
€ 31.64
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Description for Marketing Schools, Marketing Cities
Paperback. Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor in determining where that family lives. In this title, the author shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Num Pages: 280 pages, 4 maps, 2 figures, 9 tables. BIC Classification: 1KBBEP; JFSG; JNF; RPC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 20. Weight in Grams: 408.
Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "good schools" as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, ... Read more
Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "good schools" as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
The University of Chicago Press United States
Number of pages
280
Condition
New
Number of Pages
304
Place of Publication
, United States
ISBN
9780226016825
SKU
V9780226016825
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Maia Bloomfield Cucchiara
Maia Bloomfield Cucchiara is assistant professor of urban education in the College of Education at Temple University.
Reviews for Marketing Schools, Marketing Cities
"Maia Bloomfield Cucchiara provides a very clear and compelling example of the involvement of private people and business in public education and of the ways in which market strategies have been at work here. She offers a major contribution that provides a good, detailed look at how 'market mechanisms' play out in practice." (Lisa Stulberg, New York University)"