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Political Marketing and the 2015 UK General Election
Darren G. Lilleker (Ed.)
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Description for Political Marketing and the 2015 UK General Election
Hardback. Editor(s): Lilleker, Darren G.; Pack, Mark. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 162 pages, 2 black & white illustrations, 1 colour illustrations, 12 black & white tables, biography. BIC Classification: JPA; JPHF. Category: (G) General (US: Trade). Dimension: 159 x 220 x 16. Weight in Grams: 342.
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). ... Read more
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Series
Palgrave Studies in Political Marketing and Management
Condition
New
Number of Pages
151
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137584397
SKU
V9781137584397
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Darren G. Lilleker (Ed.)
Darren G. Lilleker is Associate Professor of Political Communication in the Faculty of Media & Communication, Bournemouth University, UK. He has written widely on political communication, political marketing and the impact on voter cognition and behaviour. He is also chair of the PSA Political Marketing Specialist Group. ... Read more
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