"This short book focuses largely on the application of professionalism to social work, but much of it equally applicable to nursing... [Cribb and Gewirtz] cover in-depth the theoretical dimensions of the topic - with an extensive bibliography of classic and recent publications - and provide examples drawn from practice, including health visiting and paediatric oncology nursing, to illustrate their arguments." Nursing Standard "Don’t let the fact this is a good read mislead you into thinking this book is lightweight. It isn’t. It deals with important arguments that concern us all - about the place of the professions in modern society and whether we can trust the professionalism of individuals when we need them. Accessible and beautifully written the best book on the topic since the ‘70s." Jocelyn Cornwell, founder and Chief Executive of The Point of Care Foundation "At a time when the public has grown skeptical of the practice and wisdom of professionals - from education, to law, to medicine - Alan Cribb and Sharon Gewirtz offer much-need perspicacity on professionalism in health and social care. They take up and deconstruct critical and complex topics with stunning clarity of thought and superbly accessible writing. This is a must read for all those who call themselves professionals and want to understand the nuanced challenges professionals face, not only in forming their own social identities but also in executing their work in competent, ethical, and humane ways that serve the public good." John P. Allegrante, Columbia University