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Research in Consumer Behavior
Russell W. . Ed(S): Belk
€ 168.95
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Description for Research in Consumer Behavior
Hardback. Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 286 pages, 1, black & white illustrations. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 579.
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
Product Details
Format
Hardback
Publication date
2006
Publisher
Emerald Group Publishing Limited United States
Number of pages
286
Condition
New
Series
Research in Consumer Behavior
Number of Pages
286
Place of Publication
, United States
ISBN
9780762313044
SKU
V9780762313044
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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