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Seducing the Subconscious
Robert Heath
€ 36.00
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Description for Seducing the Subconscious
Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568.
Our relationship with ads: it's complicated
Our relationship with ads: it's complicated
A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads ... Read more
Show LessProduct Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
264
Format
Hardback
Publication date
2012
Condition
New
Weight
561g
Number of Pages
264
Place of Publication
Hoboken, United Kingdom
ISBN
9780470974889
SKU
V9780470974889
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert Heath
Dr. Robert Heath has a worldwide reputation as an expert in the role of emotion and attention in the field of brand communication. In 2001 he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph The Hidden Power of Advertising. His published research has garnered him major prizes, including the dual award of the ... Read more
Reviews for Seducing the Subconscious
“Summing Up: Recommended. Upper-division and graduate students of advertising and psychology, faculty, and practitioners.” (Choice, 1 October 2012) “Heath’s book is far more persuasive than any advertisement, no matter how top-loaded the latter may be with accurate information. His thesis depends on a lengthy journey through cognitive science and evolutionary psychology, and a firm grasp on how – ... Read more