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Social Media Management: Technologies and Strategies for Creating Business Value
Amy Van Looy
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Description for Social Media Management: Technologies and Strategies for Creating Business Value
Hardback. .
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2015
Series
Springer Texts in Business and Economics
Condition
New
Number of Pages
250
Place of Publication
Cham, Switzerland
ISBN
9783319219899
SKU
V9783319219899
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Amy Van Looy
Prof. Dr. Amy Van Looy holds a Ph.D. in applied economics. She is assistant professor at the Faculty of Economics and Business Administration and the School for Social Profit and Public Management of Ghent University (Belgium). Particularly, she is member of the Department of Business Informatics & Operations Management. She teaches, among others, courses on business process management and social ... Read more
Reviews for Social Media Management: Technologies and Strategies for Creating Business Value
This book ... is an undergraduate textbook. But I must say that I have reviewed and read other undergraduate textbooks but this one in particular it is really well-written and it is really on the right level. ... I want to say that this is a very modern and unique book and it is essential if you work with marketing, ... Read more