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Social Networks and Popular Understanding of Science and Health
Brian G. Southwell
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Description for Social Networks and Popular Understanding of Science and Health
Paperback. This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information. Num Pages: 152 pages, 2, 2 black & white line drawings. BIC Classification: JHB; LNTJ; MBN. Category: (U) Tertiary Education (US: College). Dimension: 228 x 171 x 10. Weight in Grams: 224.
Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information ... Read more
Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Johns Hopkins University Press United States
Number of pages
152
Condition
New
Number of Pages
152
Place of Publication
Baltimore, MD, United States
ISBN
9781421413242
SKU
V9781421413242
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50
About Brian G. Southwell
Brian G. Southwell is a senior research scientist at RTI International, a nonprofit research institute headquartered in Research Triangle Park, North Carolina. He also holds faculty appointments at the University of North Carolina at Chapel Hill and Duke University.
Reviews for Social Networks and Popular Understanding of Science and Health
Southwell has made major contributions to our understanding of the roles that social processes play in driving the diffusion and impact of science- and health-related information. Concise and empirically grounded, Social Networks and Popular Understanding of Science and Health cautions against widespread reliance on peer-to-peer sharing strategies to disseminate vital information. In doing so, it challenges all of us-scientists, educators, ... Read more