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Strategic Communication During Whole System Change
Duffy, Francis M.; Chance, Patti L.
€ 138.97
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Description for Strategic Communication During Whole System Change
hardcover. Readers of this book will be able to provide effective leadership to transform their school systems in ways that improve student, faculty and staff, and whole-system learning. Series: Leading Systemic School Improvement. Num Pages: 262 pages, black & white illustrations. BIC Classification: JNK. Category: (G) General (US: Trade). Dimension: 239 x 161 x 24. Weight in Grams: 508.
Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. Strategic Communication During Whole System Change provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their district's transformation journey by engaging in strategic communication. The book also provides guidance on how to make simultaneous fundamental changes in three key sets (or change paths) of organizational variables that affect a school system's overall performance: Path 1-a district's relationship with stakeholders in the external environment; Path 2- a district's core and supporting work processes; and Path 3- a district's internal social infrastructure. A collection of essays written by school public relations practitioners and other change leaders who share their views is also included.
Product Details
Format
Hardback
Publication date
2006
Publisher
Rowman & Littlefield United States
Number of pages
262
Condition
New
Series
Leading Systemic School Improvement
Number of Pages
262
Place of Publication
Lanham, United States
ISBN
9781578865307
SKU
V9781578865307
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Duffy, Francis M.; Chance, Patti L.
Francis M. Duffy is a professor of change leadership in education at Gallaudet University in Washington, D.C. He is the founding editor of Rowman & Littlefield Education's Leading Systemic School Improvement Series and has written numerous books. Patti L. Chance is an associate professor in the Department of Education Leadership and program coordinator for pre-K—12 education leadership at the University of Nevada, Las Vegas. She also serves as the editor of The Rural Educator.
Reviews for Strategic Communication During Whole System Change
Given the complex nature of system-wide change for leading and learning, Francis M. Duffy and Patti L. Chance offer the definitive resources for system leaders to go from surviving to thriving. Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists should be on the bookshelves of every system-level leader, board of education member, and other constituents. These professionals would be well served by the contemporary thinking that Duffy and Chance provide and the voices from the field offered by the practitioners who have written about their experiences of leading and learning from whole system change.
Sally J. Zepeda, University of Georgia; author of Professional Development: What Works, Second Edition Solid information is presented....The book provides a great amount of information.
School Administrator, February 2009
This book is essential reading for district leaders. The available resources in this book are a treasure trove of ideas, strategies, and practical applications related to organizational change. Duffy and Chance compiled, in one place, a clear understanding of systems thinking and related it to the power of communication and its direct application to change in school organizations.
Dr. Raymond L. Calabrese, professor and graduate coordinator, Department of Educational Leadership, Wichita State University
Sally J. Zepeda, University of Georgia; author of Professional Development: What Works, Second Edition Solid information is presented....The book provides a great amount of information.
School Administrator, February 2009
This book is essential reading for district leaders. The available resources in this book are a treasure trove of ideas, strategies, and practical applications related to organizational change. Duffy and Chance compiled, in one place, a clear understanding of systems thinking and related it to the power of communication and its direct application to change in school organizations.
Dr. Raymond L. Calabrese, professor and graduate coordinator, Department of Educational Leadership, Wichita State University