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Sun Tzu and the Art of Modern Warfare
Mark R. McNeilly
€ 40.99
€ 37.79
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Description for Sun Tzu and the Art of Modern Warfare
Paperback. Num Pages: 328 pages, black & white illustrations, black & white tables, maps, figures. BIC Classification: JWK. Category: (G) General (US: Trade). Dimension: 235 x 156 x 22. Weight in Grams: 434.
Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader. Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how ... Read more
Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader. Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how ... Read more
Product Details
Publisher
Oxford University Press Inc
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
328
Place of Publication
New York, United States
ISBN
9780199957859
SKU
V9780199957859
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-29
About Mark R. McNeilly
Mark McNeilly is a former U.S. Army infantry captain and graduate of the 101st Airborne "Screaming Eagles" Helicopter Assault School. The author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers, he is currently Adjunct Professor of Marketing at Kenan-Flagler Business School, University of North Carolina, Chapel Hill.
Reviews for Sun Tzu and the Art of Modern Warfare
"The military writings of Sun Tzu have been evaluated and re-evaluated many times until they have become almost a cliché... One question rarely answered when applying them to their originally intended field of warfare is how to apply them usefully in the real world on an actual battlefield... This new work strives to correct that, applying Sun Tzu's writings to ... Read more