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The Art of Asking Questions. Studies in Public Opinion, 3.
Stanley Le Baron Payne
€ 139.77
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Description for The Art of Asking Questions. Studies in Public Opinion, 3.
Hardback. Series: Princeton Legacy Library. Num Pages: 266 pages, black & white illustrations. BIC Classification: JHBC; JP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 254 x 178 x 16. Weight in Grams: 685.
While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results. Originally published in 1951. The Princeton Legacy Library uses the latest ... Read more
While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results. Originally published in 1951. The Princeton Legacy Library uses the latest ... Read more
Product Details
Format
Hardback
Publication date
2017
Publisher
Princeton University Press United States
Number of pages
266
Condition
New
Series
Princeton Legacy Library
Number of Pages
266
Place of Publication
New Jersey, United States
ISBN
9780691643069
SKU
V9780691643069
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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