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The Global Village: Transformations in World Life and Media in the 21st Century
Marshall McLuhan
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Description for The Global Village: Transformations in World Life and Media in the 21st Century
Paperback. The theme of McLuhan's book is the distinction between two quite different traditions of reasoning which have grown up in Western and Eastern countries, and how global communications have brought these two traditions into contact. Series: Communication and Society. Num Pages: 240 pages, halftones, line illustrations. BIC Classification: JFC; JFD. Category: (P) Professional & Vocational. Dimension: 139 x 217 x 9. Weight in Grams: 332.
Marshall McLuhan's posthumous The Global Village, co-authored by Bruce Powers, explores the new "laws" of media, "laws" fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologies of the data base, communication satallites, and the globalmedia network. McLuhan and Powers offer the `Tetrad' as a four part structure of analysis for relieving the outcome of ... Read more
Marshall McLuhan's posthumous The Global Village, co-authored by Bruce Powers, explores the new "laws" of media, "laws" fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologies of the data base, communication satallites, and the globalmedia network. McLuhan and Powers offer the `Tetrad' as a four part structure of analysis for relieving the outcome of ... Read more
Product Details
Publisher
Oxford University Press Inc
Number of pages
236
Format
Paperback
Publication date
1992
Series
Communication and Society
Condition
New
Weight
318g
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780195079104
SKU
V9780195079104
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-37
About Marshall McLuhan
Marshall McLuhan, who died in 1980, taught at St. Michael's College, the University of Toronto. His books The Gutenberg Galaxy and Understanding Media established his international reputation as a communications theorist and made him one of the most famous and controversial scholars of the 1960s and '70s. Bruce R. Powers, a longtime friend and collaborator of McLuhan's, is Associate ... Read more
Reviews for The Global Village: Transformations in World Life and Media in the 21st Century
Highly readable and valuable ... I would unreservedly recommend [this] book as the best available information to and summary of McLuhan's thinking.
Journal of Communication
studded with the controversial genius, insight and originality for which McLuhan was famous
Telecommunications Policy
Journal of Communication
studded with the controversial genius, insight and originality for which McLuhan was famous
Telecommunications Policy