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The Handbook of Media Audiences
Virgini Nightingale
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Description for The Handbook of Media Audiences
Paperback. As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly. Editor(s): Nightingale, Virginia. Series: Global Handbooks in Media and Communication Research. Num Pages: 562 pages, black & white illustrations. BIC Classification: GTC; JFD. Category: (P) Professional & Vocational. Dimension: 169 x 247 x 25. Weight in Grams: 856.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
- Details the study of audiences and how it is changing in relation to digital media
- Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
- Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
- Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
- Includes contributions from some of ... Read more
Product Details
Publisher
John Wiley and Sons Ltd United States
Number of pages
560
Format
Paperback
Publication date
2013
Series
Global Handbooks in Media and Communication Research
Condition
New
Weight
841g
Number of Pages
560
Place of Publication
Hoboken, United Kingdom
ISBN
9781118721391
SKU
V9781118721391
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Virgini Nightingale
Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until her retirement in 2010. Her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Readings: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).
Reviews for The Handbook of Media Audiences
“This book offers helpful background readings for media research courses. Summing up: recommended.”-Choice