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6%OFFLouise M. Bourgault - Mass Media in Sub-Saharan Africa - 9780253209382 - V9780253209382
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Mass Media in Sub-Saharan Africa

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Description for Mass Media in Sub-Saharan Africa Paperback.

Mass Media in Sub-Saharan Africa analyzes how historical, political, economic, social, cultural, and stylistic factors have shaped media products in African radio, television, and newspapers. Bourgault investigates three principal influences: the pre-colonial legacy of the oral tradition, the presence of an alienated managerial class, and the domination of African nations by systems based on political patronage. The first two chapters provide the theoretical framework. Subsequent chapters look at the management of the electronic media, radio and television broadcasting in content and practice, the history of print media, and the discourse style found in the press. This work provides a wealth ... Read more

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Product Details

Format
Paperback
Publication date
1995
Publisher
Indiana University Press United States
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
Bloomington, IN, United States
ISBN
9780253209382
SKU
V9780253209382
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Louise M. Bourgault
LOUISE M. BOURGAULT is Professor of Mass Communication at Northern Michigan University, Marquette.

Reviews for Mass Media in Sub-Saharan Africa
This volume is a significant contribution to the literature on Africa because of its intricate organization, up-to-date information, comprehensiveness, multicultural and multidisciplinary approaches, and story-like relating of both historical and contemporary phenomena.
Choice

Goodreads reviews for Mass Media in Sub-Saharan Africa


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