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The Positive Case for Negative Campaigning
Kyle Mattes
€ 32.99
€ 25.84
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Description for The Positive Case for Negative Campaigning
Paperback. For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. Num Pages: 256 pages, 16 figures, 45 tables. BIC Classification: JPVL. Category: (G) General (US: Trade). Dimension: 230 x 153 x 16. Weight in Grams: 424.
Turn on the television or sign in to social media during election season and chances are you'll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive ... Read more
Turn on the television or sign in to social media during election season and chances are you'll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
University Of Chicago Press
Condition
New
Number of Pages
256
Place of Publication
, United States
ISBN
9780226202167
SKU
V9780226202167
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Kyle Mattes
Kyle Mattes is assistant professor of political science at the University of Iowa. David P. Redlawsk is professor of political science at the Eagleton Institute's Center for Public Interest Polling at Rutgers University. He is coauthor of several books, including Why Iowa?, also published by the University of Chicago Press.
Reviews for The Positive Case for Negative Campaigning
"As America continues to polarize, the frequency of attacks in campaigns will only increase. Despite evidence showing that negativity has many payoffs, there is still substantial doubt about such claims. This book enters that breach with a timely array of data and theory that should find many interested readers." (John G. Geer, Vanderbilt University)"