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Seymour Sudman - Thinking About Answers: The Application of Cognitive Processes to Survey Methodology - 9781118016091 - V9781118016091
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Thinking About Answers: The Application of Cognitive Processes to Survey Methodology

€ 78.49
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Description for Thinking About Answers: The Application of Cognitive Processes to Survey Methodology Paperback. In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires. Series: Research Methods for the Social Sciences. Num Pages: 304 pages, black & white illustrations. BIC Classification: JH; PB; PD. Category: (P) Professional & Vocational. Dimension: 228 x 162 x 20. Weight in Grams: 486.
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

Product Details

Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United States
Number of pages
304
Condition
New
Series
Research Methods for the Social Sciences
Number of Pages
322
Place of Publication
New York, United States
ISBN
9781118016091
SKU
V9781118016091
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Seymour Sudman
SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn. NORMAN M. BRADBURN is senior vice president for National ... Read more

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