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TV´s Betty Goes Global: From Telenovela to International Brand
Janet McCabe
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Description for TV´s Betty Goes Global: From Telenovela to International Brand
Paperback. Premiering in 2006, the award winning US hit show "Ugly Betty", is an incarnation of a global phenomenon that started as a Colombian telenovela, "Yo soy Betty, la fea", back in 1999. This book about how television formats go global asks what the "Betty" phenomenon can tell us about the international circulation of locally produced TV fictions. Editor(s): McCabe, Janet; Akass, Kim. Series: Reading Contemporary Television. Num Pages: 272 pages, illustrations. BIC Classification: APT; JFDT. Category: (G) General (US: Trade). Dimension: 216 x 136 x 23. Weight in Grams: 350.
Premiering in 2006,Ugly Betty, the award-winning US hit show about unglamorous but kind-hearted Betty Suarez (America Ferrera),is the latest incarnation of a worldwide phenomenon that started life as a Colombian telenovela,Yo soy Betty,la fea, back in 1999. The tale of the ugly duckling has since taken an extraordinary global journey and become the most successful telenovela to date. This groundbreaking book asks what the Yo soy Betty,la fea/Ugly Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to,and/or re-made-officially and unofficially-for different national contexts. The contributors explore ... Read more
Premiering in 2006,Ugly Betty, the award-winning US hit show about unglamorous but kind-hearted Betty Suarez (America Ferrera),is the latest incarnation of a worldwide phenomenon that started life as a Colombian telenovela,Yo soy Betty,la fea, back in 1999. The tale of the ugly duckling has since taken an extraordinary global journey and become the most successful telenovela to date. This groundbreaking book asks what the Yo soy Betty,la fea/Ugly Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to,and/or re-made-officially and unofficially-for different national contexts. The contributors explore ... Read more
Product Details
Publisher
I.B. Tauris & Co. Ltd.
Number of pages
272
Format
Paperback
Publication date
2012
Series
Reading Contemporary Television
Condition
New
Number of Pages
280
Place of Publication
London, United Kingdom
ISBN
9781780762678
SKU
V9781780762678
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Janet McCabe
Janet McCabe is Honorary Research Fellow in TV Drama at Birkbeck, University of London. She is author of The West Wing and Feminist Film Studies. She has co-edited collections on contemporary US television including Reading Sex and the City and Quality TV: Contemporary American TV and Beyond (2007,both I.B.Tauris). She is a co-founding editor as well as managing editor of ... Read more
Reviews for TV´s Betty Goes Global: From Telenovela to International Brand
'This terrific and timely collection's distinct focus on the Yo soy Betty,la fea phenomenon allows for an impressively expansive inquiry into contemporary television and global popular culture.' Tasha Oren, Associate Professor of Film and Media Studies at the University of Wisconsin, Milwaukee