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Winning in Asia, Japanese Style
. Ed(S): Aggarwal, V.; Urata, Shujiro
€ 51.74
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Description for Winning in Asia, Japanese Style
Paperback. Editor(s): Aggarwal, V.; Urata, Shujiro. Num Pages: 295 pages, biography. BIC Classification: JP; KJC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book ... Read more
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
Palgrave Macmillan United Kingdom
Number of pages
295
Condition
New
Number of Pages
282
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349632350
SKU
V9781349632350
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Aggarwal, V.; Urata, Shujiro
VINOD K. AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is the founder and Editor-in-Chief of the journal Business and Politics. Aggarwal's books include Liberal Protectionism, ... Read more
Reviews for Winning in Asia, Japanese Style
"For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book integrates market and nonmarket strategies with considerations of the geographical scope of competition. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where ... Read more