"For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book integrates market and nonmarket strategies with considerations of the geographical scope of competition. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where ... Read moreEuropean companies have entered Asian markets." - David Baron, Stanford Business School "An international team led by one of America s leading political economists makes a pioneering effort to analyze the interplay of non-market and market trade and investment strategies of European firms entering Asian markets." - Charles E. Morrison, East-West Center, Hawaii "Aggarwal and his colleagues provide an enlivened and theoretically informed examination of the most important market and nonmarket strategies used by European firms anxious to enter Asia. This volume will appeal to scholars interested in political economy as well as business executives anxious to turn a profit. It's an investment promising a high payoff." - T. J. Pempel, University of Washington Show Less