Language and the Market
Kelly-Holmes, Helen; Mautner, Gerlinde
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Description for Language and the Market
Hardback. By examining market-driven practices in a range of individual contexts this interdisciplinary collection offers an in-depth examination of the relationship between languages and market processes. Series: Language and Globalization. Num Pages: 286 pages, biography. BIC Classification: CFB. Category: (U) Tertiary Education (US: College). Dimension: 225 x 146 x 21. Weight in Grams: 450.
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a ... Read more
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a ... Read more
Product Details
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan United Kingdom
Number of pages
286
Condition
New
Series
Language and Globalization
Number of Pages
286
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230210608
SKU
V9780230210608
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Kelly-Holmes, Helen; Mautner, Gerlinde
CLAIRE COWIE is Lecturer in Linguistics and English Language, University of Edinburgh, UK DANIEL CUNLIFFE is a Senior Lecturer in Multimedia Computing and leads the Computing and Minority Languages Group within the Faculty of Advanced Technology at the University of Glamorgan, UK LOULOU EDELMAN is at the Centre for Language and Communication, University of Amsterdam, The Netherlands BETSY E. EVANS ... Read more
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