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Hybridity, or The Cultural Logic of Globalization
Marwan Kraidy
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Description for Hybridity, or The Cultural Logic of Globalization
Paperback. Analyses the ways hybridity has been used, from the first century AD to today, offering an enlightening look at cultural mixture. Num Pages: 240 pages. BIC Classification: JFC; JHBA. Category: (P) Professional & Vocational. Dimension: 231 x 152 x 19. Weight in Grams: 358.
Hybridity, the interaction of people and media from different cultures, is a communication-based phenomenon. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century AD to its present application in the academy and the commercial press. The case studies build an argument for understanding the importance of the dynamics of ... Read more
Hybridity, the interaction of people and media from different cultures, is a communication-based phenomenon. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century AD to its present application in the academy and the commercial press. The case studies build an argument for understanding the importance of the dynamics of ... Read more
Product Details
Format
Paperback
Publication date
2005
Publisher
Temple University Press,U.S. United States
Number of pages
232
Condition
New
Number of Pages
240
Place of Publication
Philadelphia PA, United States
ISBN
9781592131440
SKU
V9781592131440
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Marwan Kraidy
Marwan M. Kraidy is Assistant Professor of International Communication at the School of International Service, American University. He is co-editor of Global Media Studies: Ethnographic Perspectives.
Reviews for Hybridity, or The Cultural Logic of Globalization
"This critical and wide-ranging study journeys into the sprawling worlds of hybridity and opens new avenues such as 'critical transculturalism'."-Jan Nederveen Pieterse, Sociology, University of Illinois Urbana-Champaign "Hybridity addresses the competing analytical issues raised by the various senses in which hybridity and related metaphors have been used conceptually in globalization, cultural, and media studies discourses. Kraidy seeks to distinguish corporate ... Read more