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Corporate Identity and Crisis Response Strategies
Olga Bloch
€ 66.49
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Description for Corporate Identity and Crisis Response Strategies
Paperback. Num Pages: 321 pages, 7 black & white illustrations, 6 black & white tables, biography. BIC Classification: GTC; JHBL; JMJ. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 427.
The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship ... Read more
The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
321
Condition
New
Number of Pages
301
Place of Publication
Weisbaden, Germany
ISBN
9783658062217
SKU
V9783658062217
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Olga Bloch
Olga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universität Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH.
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