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Ethnography Essentials
Julian Murchison
€ 62.63
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Description for Ethnography Essentials
Paperback. * Ethnography is a branch of cultural anthropology. However, the last few years have seen growth in the number of designers, marketing people, and others outside the academic social sciences applying ethnographic methods to study how people behave * This book offers a comprehensive, stand-alone guide to ethnographic research. Series: Research Methods for the Social Sciences. Num Pages: 260 pages, Illustrations. BIC Classification: JHBC; JHMC. Category: (U) Tertiary Education (US: College). Dimension: 234 x 179 x 15. Weight in Grams: 452.
A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing a topic and selecting a research design. It describes methods of data collection (taking notes, participant observation, interviewing, identifying themes and issues, creating ethnographic maps and tables and charts, and referring to secondary sources) and analyzing and writing ethnography (sorting and coding data, answering questions, choosing a presentation style, and assembling the ethnography). Although content is focused on producing written ethnography, many of the principles and methods discussed here also apply to other forms of ethnographic presentation, ... Read more
A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing a topic and selecting a research design. It describes methods of data collection (taking notes, participant observation, interviewing, identifying themes and issues, creating ethnographic maps and tables and charts, and referring to secondary sources) and analyzing and writing ethnography (sorting and coding data, answering questions, choosing a presentation style, and assembling the ethnography). Although content is focused on producing written ethnography, many of the principles and methods discussed here also apply to other forms of ethnographic presentation, ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
260
Condition
New
Series
Research Methods for the Social Sciences
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780470343890
SKU
V9780470343890
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Julian Murchison
The Author Julian M. Murchison is associate professor of anthropology and sociology at Millsaps College in Jackson, Mississippi. He conducted ethnographic research in southern Tanzania for nearly two years. He regularly travels to Tanzania with students and supervises their independent research projects and ethnographic writing.
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