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Description for Growing Older
hardcover. Drawing on the research, this book examines the tourism and leisure needs of older people. This book highlights how important an understanding of the emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future. Num Pages: 240 pages, Illustrations. BIC Classification: JHBS; KNSG. Category: (UU) Undergraduate. Dimension: 234 x 156 x 20. Weight in Grams: 594.
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
Product Details
Format
Hardback
Publisher
CABI Publishing United Kingdom
Number of pages
240
Condition
New
Publication date
2006
Number of Pages
240
Place of Publication
Wallingford, United Kingdom
ISBN
9781845930653
SKU
V9781845930653
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
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