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Handbook of Quality-of-life Research
Joseph Sirgy
€ 291.71
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Description for Handbook of Quality-of-life Research
Hardback. Provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. This handbook covers theoretical, philosophical, and measurement issues in QOL research. Series: Social Indicators Research Series. Num Pages: 458 pages, biography. BIC Classification: JH; MBGR; MBN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 25. Weight in Grams: 829.
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the ... Read more
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
Kluwer Academic Publishers United States
Number of pages
458
Condition
New
Series
Social Indicators Research Series
Number of Pages
458
Place of Publication
New York, NY, United States
ISBN
9781402001727
SKU
V9781402001727
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Joseph Sirgy
M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechnic Institute and State University in the USA. He is also the executive director of the International Society for Quality-of-Life Studies (ISQOLS).
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