.png){kind=logo}
Stock image for illustration purposes only - book cover, edition or condition may vary.
Perspectives on Methodology in Consumer Research
. Ed(S): Brinberg, David; Lutz, R.J.
€ 67.15
FREE Delivery in Ireland
Description for Perspectives on Methodology in Consumer Research
paperback. Editor(s): Brinberg, David; Lutz, R.J. Num Pages: 320 pages, biography. BIC Classification: JHBC; JM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 486.
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical ... Read more
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer United States
Number of pages
320
Condition
New
Number of Pages
301
Place of Publication
New York, NY, United States
ISBN
9781461386117
SKU
V9781461386117
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Perspectives on Methodology in Consumer Research