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Seducing the French: The Dilemma of Americanization
Richard F. Kuisel
€ 36.99
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Description for Seducing the French: The Dilemma of Americanization
Paperback. When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This book presents an exploration of France's response to American influence after World War II. Num Pages: 293 pages, facsimiles, portraits. BIC Classification: 1KBB; HBJD; JFC; JH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 155 x 20. Weight in Grams: 414.
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard 'Frenchness'. What would happen to the French way of life if gaining ... Read more
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard 'Frenchness'. What would happen to the French way of life if gaining ... Read more
Product Details
Format
Paperback
Publication date
1997
Publisher
University of California Press
Number of pages
293
Condition
New
Number of Pages
293
Place of Publication
Berkerley, United States
ISBN
9780520206984
SKU
V9780520206984
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Richard F. Kuisel
Richard F. Kuisel is Professor of History at the State University of New York, Stonybrook and the author of Capitalism and the State in Modern France (1981).
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