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Shaping China’s Global Imagination: Branding Nations at the World Expo
Jian Wang
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€ 44.59
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Description for Shaping China’s Global Imagination: Branding Nations at the World Expo
Hardback. A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. Series: Palgrave Macmillan Series in Global Public Diplomacy. Num Pages: 223 pages, 9 black & white illustrations, biography. BIC Classification: 1FPC; JHBC; JPA; JPSL. Category: (P) Professional & Vocational. Dimension: 227 x 166 x 18. Weight in Grams: 408.
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Product Details
Publisher
Palgrave Macmillan United Kingdom
Number of pages
240
Format
Hardback
Publication date
2013
Series
Palgrave Macmillan Series in Global Public Diplomacy
Condition
New
Number of Pages
210
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137361714
SKU
V9781137361714
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jian Wang
Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA
Reviews for Shaping China’s Global Imagination: Branding Nations at the World Expo
"Wang's writing style is analytically clear and engaging, and raises a certain curiosity in the subject itself. The book combines three issues that are of great interest: China's rise and role in international politics; our perceptions of China; and the role of nation branding (in this book through the prism of the Shanghai Expo). The advantage of a book like ... Read more