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Survey Research Methods
Floyd J. Fowler
€ 104.39
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Description for Survey Research Methods
Paperback. .
The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, The Nature of Error in Surveys and ... Read more
The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, The Nature of Error in Surveys and ... Read more
Product Details
Publisher
SAGE Publications Inc
Format
Paperback
Publication date
2013
Series
Applied Social Research Methods
Condition
New
Weight
259g
Number of Pages
184
Place of Publication
Thousand Oaks, United States
ISBN
9781452259000
SKU
V9781452259000
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Floyd J. Fowler
Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey ... Read more
Reviews for Survey Research Methods
The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.
Gilbert Jacobs Even students with very little background in research methods can follow this text easily.
Candan Duran-Aydintug [The book] is accessible enough for the masters students ... Read more
Gilbert Jacobs Even students with very little background in research methods can follow this text easily.
Candan Duran-Aydintug [The book] is accessible enough for the masters students ... Read more