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Kun Chang Lee - Digital Creativity Model and its Relationship with Corporate Performance - 9783319399898 - V9783319399898
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Digital Creativity Model and its Relationship with Corporate Performance

€ 69.70
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Description for Digital Creativity Model and its Relationship with Corporate Performance Paperback. Series: SpringerBriefs in Business. Num Pages: 79 pages, 9 colour illustrations, 9 colour tables, biography. BIC Classification: JHBL; KJMV6; KJQ. Category: (G) General (US: Trade). Dimension: 235 x 155 x 4. Weight in Grams: 140.

This book provides theoretical and practical backgrounds for the digital creativity management and related Agent-Based Modeling (ABM) results on the basis of a set of realistic assumptions in which several topics such as knowledge network, diversity, individual creativity, team creativity, exploration and exploitation, and organizational creativity are discussed. Until now, there has been no clear-cut methodology by which creativity management can be articulated and materialized into the business process management within companies and corporate performance. Though many approaches have been proposed to tackle the creativity research issues, this book adopts a new approach which assumes that the network structure formulated ... Read more

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Product Details

Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
79
Condition
New
Series
SpringerBriefs in Business
Number of Pages
70
Place of Publication
Cham, Switzerland
ISBN
9783319399898
SKU
V9783319399898
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Kun Chang Lee
Kun Chang Lee is a Professor in the SKK Business School and SAIHST (Samsung Advanced Institute for Health Sciences & Technology), Sungkyunkwan University in Seoul, South Korea. He earned his Ph.D. in Artificial Intelligence and Information Systems at the Korea Advanced Institute of Science and Technology, where he also earned his MSc. in Management Science. His research interests include creativity ... Read more

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