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Older Tourist Behavior and Marketing Tools
Vania Vigolo
€ 149.96
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Description for Older Tourist Behavior and Marketing Tools
hardcover. Series: Tourism, Hospitality & Event Management. Num Pages: 164 pages, 4 black & white illustrations, 3 colour illustrations, biography. BIC Classification: JFSP31; JHBK; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of ... Read more
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of ... Read more
Product Details
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
164
Condition
New
Series
Tourism, Hospitality & Event Management
Number of Pages
176
Place of Publication
Cham, Switzerland
ISBN
9783319477343
SKU
V9783319477343
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Vania Vigolo
Vania Vigolo is Assistant Professor in Management in the Department of Business Administration, University of Verona, Italy. She holds a Degree in Foreign Literatures and Languages, with a specialization in tourism management, from the University of Verona (2004) and a PhD in Marketing for Business Strategy from the University of Bergamo, Italy (2008). Her research interests include tourism marketing and ... Read more
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