Value-Oriented Media Management
. Ed(S): Altmeppen, Klaus-Dieter; Hollifield, C. Ann; Van Loon, Joost (Nottingham Trent University)
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Description for Value-Oriented Media Management
Hardback. Editor(s): Altmeppen, Klaus-Dieter; Hollifield, C. Ann; Van Loon, Joost (Nottingham Trent University). Series: Media Business and Innovation. Num Pages: 245 pages, 14 black & white illustrations, 6 colour illustrations, biography. BIC Classification: GTC; HPQ; JFD; JHB; KJG. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, ... Read more
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, ... Read more
Product Details
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
245
Condition
New
Series
Media Business and Innovation
Number of Pages
240
Place of Publication
Cham, Switzerland
ISBN
9783319510064
SKU
V9783319510064
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Altmeppen, Klaus-Dieter; Hollifield, C. Ann; Van Loon, Joost (Nottingham Trent University)
Klaus-Dieter Altmeppen is Professor of Journalism in the School of Journalism at the Catholic University (CU) Eichstaett-Ingolstadt in Germany. His research focuses on the area of media (economics, management, and organisations). Furthermore Professor Altmeppen works on journalism structures and ethics as well as on entertainment acquisition and production. Altmeppen was president of the German Communication Association (DGPuK) from 2010-2014 and ... Read more
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