The Nature of Business: Redesigning for resilience
Giles Hutchins
This enlightening book sets out a new business paradigm to help inspire businesses to thrive.
In The Nature of Business, management consultant Giles Hutchins presents the challenges to the prevailing ‘business as usual’ model, explains the pressing need for transformational change, and reveals the concepts and mindsets necessary to inspire the businesses of tomorrow.
Going beyond current approaches to responsible and green business, Hutchins focuses on the emergence of new ways of operating and creating value in an increasingly volatile and interconnected world. He makes the compelling case that the ‘Firm of the Future’ should seek to mimic behaviours and organisations found in nature, which offer fitting models for businesses capable of flourishing in chaotic and uncertain times. A firm of the future, he argues, builds resilience, optimises, adapts, integrates systems, navigates by values and supports life-building activities. It is a business inspired by nature.
Showcasing the pioneers of the new paradigm through examples and case studies, The Nature of Business presents the tools and techniques required to effect the transformation to a business fit for purpose and fit for the future.
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About Giles Hutchins
Reviews for The Nature of Business: Redesigning for resilience
Monica Perdoni, Positive News online
I recently had the pleasure of coming across Giles Hutchins’ excellent book, The Nature of Business. The book accomplishes three important tasks. It is, first and foremost, a well-thought out synthesis of a broad swath of thinking on sustainable business practices. It goes beyond this, however, by presenting a diverse array of case studies and examples of cutting-edge businesses that are successfully implementing 'nature’s business principles' to become more robust, resilient, and responsive in the face of increasing volatility.
Dr. Tamsin Woolley-Barker, CSRwire Talkback
Giles Hutchins has set out with a bold agenda. His intention is nothing less than to change the language of business. He has gone about it in a new way. There is a style and a rigour to this book that will make this an important contribution.
Chris Nichols, theecologist.org
A must-read for everyone involved in the business of the future ... and aren't we all?
Mick Bremans, Chairman of Ecover
A timely, paradigm-shifting book, reframing how business can thrive in the challenging times ahead whilst being a force for good... This is a brave book and a must-read for those seeking to make positive change happen in business and beyond.
Hunter Lovins, president of Natural Capitalism Solutions and co-author of Natural Capitalism
This book is the most positive, inspiring and practical guide I have seen. It offers a comprehensive approach to changing organisations, especially wealth-creating businesses, drawing on the most beautiful and elegant ideas from nature and a subtle appreciation of human nature.
Jonathan Gosling, Professor of Leadership Studies, Exeter University Business School
Business faces enormous disruptive challenges in the next decade. For businesses to thrive in face of these pressures they must first protect nature, then learn from it and finally immerse themselves seamlessly with natural systems. Giles has found an elegant, engaging way of helping businesses to ask how they will do this.
Mike Barry, Head of Sustainable Business, Marks & Spencer
Simply the best new book on business and management in many years!
Hazel Henderson, President of Ethical Markets Media and author of Building A Win-Win World
I have been working in the arena of sustainable change for many years and I find that The Nature of Business is a refreshing practical manual for how we can all challenge and adjust our thinking and take some profound actions to make a difference.
Dr Alan Knight OBE, Chairman & Sustainability Director for Business in the Community and Global Asso