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Bounded Rational Choice Behaviour: Applications in Transport
Soora Rasouli (Ed.)
€ 139.21
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Description for Bounded Rational Choice Behaviour: Applications in Transport
Hardcover. The book is an attempt to stimulate development in travel behaviour analysis and provide a basic source of reference to the transportation research community. The aim of the book is to give centre stage to some recent innovative approaches to models of bounded rationality, both under conditions of certainty and uncertainty. Editor(s): Rasouli, Soora; Timmermans, Harry. Num Pages: 288 pages. BIC Classification: WG. Category: (P) Professional & Vocational. Dimension: 249 x 172 x 21. Weight in Grams: 608.
This book brings together frontier research in transportation and travel behaviour on the formulation and estimation of models of bounded rationality to analyse and predict various facets underlying daily activity-travel behaviour. Key behavioural principles and mechanisms relate to simplifying decision complexity by ignoring particular attributes, developing context and task-dependent mental representations, deriving decision heuristics, adding emotional aspects to cognitive assessments of choice options, regret-minimization, semi-compensatory decision rules based on mental effort and risk perception, learning and adaptation, satisfying decision rules and prospect theoretic approaches. The book is important reading for transportation researchers and professionals who are interested in the latest ... Read more
This book brings together frontier research in transportation and travel behaviour on the formulation and estimation of models of bounded rationality to analyse and predict various facets underlying daily activity-travel behaviour. Key behavioural principles and mechanisms relate to simplifying decision complexity by ignoring particular attributes, developing context and task-dependent mental representations, deriving decision heuristics, adding emotional aspects to cognitive assessments of choice options, regret-minimization, semi-compensatory decision rules based on mental effort and risk perception, learning and adaptation, satisfying decision rules and prospect theoretic approaches. The book is important reading for transportation researchers and professionals who are interested in the latest ... Read more
Product Details
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
Weight
608 g
Number of Pages
288
Place of Publication
Bingley, United Kingdom
ISBN
9781784410728
SKU
V9781784410728
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
Reviews for Bounded Rational Choice Behaviour: Applications in Transport
This book squarely addresses the recondite topics in transportation - Readers will be enlightened to new trends of travel behavioural research. - Professor Akimasa Fujiwara, Hiroshima University