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An Introduction to Political Communication
Roger Hargreaves
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Description for An Introduction to Political Communication
Paperback. Keywords: "Reference & Languages - Language - Communication,Society, Politics & Philosophy - Government & Politics - Political Structure & Processe"
An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples ... Read more
An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples ... Read more
Product Details
Format
Paperback
Publication date
1999
Publisher
Taylor & Francis Ltd
Condition
Used, Like New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780415199223
SKU
KT00000950
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-8
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