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11%OFFGerard Bouchard - Social Myths and Collective Imaginaries - 9781442629073 - V9781442629073
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Social Myths and Collective Imaginaries

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Description for Social Myths and Collective Imaginaries Paperback. In Social Myths and Collective Imaginaries, Gerard Bouchard conceptualizes myths as vessels of sacred values that transcend the division between primitive and modern. These vessels become so influential as to make an indelible impression on people's minds. Num Pages: 176 pages. BIC Classification: JHB; JHMC; JPB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 152 x 18. Weight in Grams: 302.

Myths are commonly associated with illusions or with deceptive, dangerous discourse, and are often perceived as largely the domain of premodern societies. But even in our post-industrial, technologically driven world, myths – Western or Eastern, ancient or modern, religious or scientific – are in fact powerful, pervasive forces.

In Social Myths and Collective Imaginaries, Gérard Bouchard conceptualizes myths as vessels of sacred values that transcend the division between primitive and modern. Myths represent key elements of collective imaginaries, past and present. In all societies there are values and beliefs that hold sway over most of the population. Whether they ... Read more

Myths matter, Bouchard argues, because of the energy they unleash, energy that enables a population to mobilize and rally around collective goals. At the same time myths work to alleviate collective anxiety and to meet the most pressing challenges facing a society. In this bold analysis, Bouchard challenges common assumptions and awakens us to the transcendent power of myth in our daily lives and in our shared aspirations.

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Product Details

Publisher
University of Toronto Press
Format
Paperback
Publication date
2017
Condition
New
Weight
301g
Number of Pages
176
Place of Publication
Toronto, Canada
ISBN
9781442629073
SKU
V9781442629073
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Gerard Bouchard
Gérard Bouchard is a professor in the Department of Human Sciences at the Université du Québec Á Chicoutimi. He is a past winner of the Governor General’s Award as well as the John A. Macdonald Prize. Howard Scott and Phyllis Aronoff won the 2018 Governor General’s Literary Award for their translation of Descent into Night by Edem Awumey.

Reviews for Social Myths and Collective Imaginaries
"…Social Myths is an intriguing and potentially valuable analysis of cultural development."
Scott Duchesne
Canadian Literature 236 2018
"By the early 1990s, Gérard Bouchard had become one of the few prolific authors who always deserved close reading. The wonderful translation of his latest book will further increase his reputation for rigorous thinking, wide-ranging reading, and engaging writing." ... Read more

Goodreads reviews for Social Myths and Collective Imaginaries


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