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Ground Wars: Personalized Communication in Political Campaigns
Rasmus Kleis Nielsen
€ 40.99
€ 29.44
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Description for Ground Wars: Personalized Communication in Political Campaigns
Paperback. Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate. Num Pages: 256 pages, 11 line illus. 1 map. BIC Classification: GTC; JPHF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 19. Weight in Grams: 410.
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns ... Read more
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns ... Read more
Product Details
Publisher
Princeton University Press United States
Number of pages
256
Format
Paperback
Publication date
2012
Condition
New
Weight
409g
Number of Pages
256
Place of Publication
New Jersey, United States
ISBN
9780691153056
SKU
V9780691153056
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Rasmus Kleis Nielsen
Rasmus Kleis Nielsen is research fellow at the Reuters Institute for the Study of Journalism at the University of Oxford and assistant professor at Roskilde University in Denmark.
Reviews for Ground Wars: Personalized Communication in Political Campaigns
Winner of the 2014 Doris Graber Award, Political Communication Section of the American Political Science Association "Although running for office by knocking on doors may seem quant and old-fashioned, this book asserts the continued importance of personal campaign contact despite the existence of mass media and social networking. Based on extensive participant observation in two competitive Democratic House races, Nielsen ... Read more