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In Defense of Negativity
John G. Geer
€ 36.99
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Description for In Defense of Negativity
Paperback. Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues. Series: Studies in Communication, Media & Public Opinion. Num Pages: 224 pages, 32 lline drawings, 12 tables. BIC Classification: 1KBB; JPVL. Category: (P) Professional & Vocational. Dimension: 156 x 229 x 12. Weight in Grams: 318.
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters - and the democratic process - benefit. "In Defense of Negativity", Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal ... Read more
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters - and the democratic process - benefit. "In Defense of Negativity", Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal ... Read more
Product Details
Publisher
The University of Chicago Press United States
Number of pages
224
Format
Paperback
Publication date
2006
Series
Studies in Communication, Media & Public Opinion
Condition
New
Weight
318g
Number of Pages
218
Place of Publication
, United States
ISBN
9780226284996
SKU
V9780226284996
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About John G. Geer
John G. Geer is professor of political science at Vanderbilt University. He is the editor of the Journal of Politics, the editor of Politicians and Party Politics, and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians, Information, and Leadership.
Reviews for In Defense of Negativity
"This provocative and important book will be of interest not only to scholars in the fields of political advertising, media, and elections, but will also be vital to campaign consultants, political journalists, and political junkies of all sorts." - Ann Crigler, University of Southern California"