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Soft Power in China: Public Diplomacy through Communication (Palgrave MacMillan Series in Global Public Diplomacy)
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Description for Soft Power in China: Public Diplomacy through Communication (Palgrave MacMillan Series in Global Public Diplomacy)
Hardcover. This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power. Editor(s): Wang, Jian. Series: Palgrave Macmillan Series in Global Public Diplomacy. Num Pages: 230 pages, biography. BIC Classification: 1FPC; JPSD. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 17. Weight in Grams: 396.
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
Product Details
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
220
Condition
New
Series
Palgrave Macmillan Series in Global Public Diplomacy
Number of Pages
219
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230108622
SKU
V9780230108622
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA
Reviews for Soft Power in China: Public Diplomacy through Communication (Palgrave MacMillan Series in Global Public Diplomacy)
"Based on the authors' intimate knowledge of the changing dynamics in China's society, this book shows the picture of a government that is learning fast in the field of international communication, and that is equally confronted with fundamental soft power challenges. This collection of essays greatly improves our understanding of China's public diplomacy as a project under construction." - Jan ... Read more