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Marketing Leadership in Government
Edward Elder
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Description for Marketing Leadership in Government
Hardback. Exploring how contemporary governing leaders can overcome the loss of public support in power by more effective communication strategies, this book shows how new forms of communication that emphasise acknowledgement and respect for public concerns can be used by governing leaders, using the Governing Leaders Communication Model. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 159 pages, 2 colour illustrations, biography. BIC Classification: JPB; JPHL; JPHV; JPP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 339.
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this ... Read more
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
159
Condition
New
Series
Palgrave Studies in Political Marketing and Management
Number of Pages
148
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349949182
SKU
V9781349949182
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Edward Elder
Edward Elder is a recent PhD graduate from Politics and International Relations at the University of Auckland, New Zealand, whose research focuses on political marketing communication. He published a chapter in Political Marketing in the United States (2014) and an article in the Journal of Nonprofit & Public Sector Marketing.
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