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Designer Politics
Margaret Scammell
€ 127.82
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Description for Designer Politics
Paperback. An examination of the phenomenon of political marketing in Britain, this book presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Num Pages: 342 pages, biography. BIC Classification: 1DBK; GTC; JPHF; JPVL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 456.
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines ... Read more
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines ... Read more
Product Details
Format
Paperback
Publication date
1995
Publisher
Palgrave Macmillan United Kingdom
Number of pages
342
Condition
New
Number of Pages
342
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333586723
SKU
V9780333586723
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Margaret Scammell
MARGARET SCAMMELL is Lecturer in the School of Politics and Communication Studies at the University of Liverpool. Formerly a freelance journalist, she has published extensively on political advertising, and press and television coverage of election campaigns. She contributed to The British General Election of 1992 by David Butler and Dennis Kavanagh.
Reviews for Designer Politics
'If Scammell's own learning process continues as it develops in this book, she might become one of the best political analysts.' - Malcolm Rutherford, Financial Times '...the most comprehensive description and analysis so far of the growth of political marketing in this Country. This is a first class account and contains some fascinating material.' - Ivor Gaber, British Journalism Review ... Read more