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Media, Persuasion and Propaganda
Marshall Soules
€ 32.99
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Description for Media, Persuasion and Propaganda
Paperback. Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? Series: Media Topics. Num Pages: 288 pages, 15 b&w illustrations. BIC Classification: JFC; JFD; JFF; JPVN. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 217 x 138 x 19. Weight in Grams: 378.
This is an eclectic, interdisciplinary overview of persuasive strategies and propaganda techniques. Living in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes. Media, Persuasion and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging ... Read more
This is an eclectic, interdisciplinary overview of persuasive strategies and propaganda techniques. Living in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes. Media, Persuasion and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging ... Read more
Product Details
Publisher
Edinburgh University Press
Format
Paperback
Publication date
2015
Series
Media Topics
Condition
New
Number of Pages
304
Place of Publication
Edinburgh, United Kingdom
ISBN
9780748644155
SKU
V9780748644155
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Marshall Soules
Marshall Soules is former Chair of the Media Studies Department at Vancouver Island University.
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