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Politics of Marketing the Labour Party: A Century of Stratified Electioneering
D. Wring
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Description for Politics of Marketing the Labour Party: A Century of Stratified Electioneering
Paperback. The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Num Pages: 274 pages, biography. BIC Classification: JPFK; JPL; JPVL. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 142 x 215 x 15. Weight in Grams: 354.
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
262
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333689530
SKU
V9780333689530
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About D. Wring
DOMINIC WRING is Senior Lecturer in Communication and Media Studies and a member of the Communication Research Centre in the Department of Social Sciences at Loughborough University. He is Associate Editor of the Journal of Political Marketing and has published work on various aspects of political sociology.
Reviews for Politics of Marketing the Labour Party: A Century of Stratified Electioneering
'Wring has pulled together in a concise and readable way the various twists and turns within the party as control passed back and forth between those who sought to 'sell' socialism by exploiting advertising and the news media and others who saw themselves as educationalists and were scornful of slick presentational techniques...a well-researched antidote to New Labour spin' - Nicholas ... Read more