'The Clean Clothes Campaign is at the center of a growing movement that is already having an enormous impact on world markets by targeting sweatshop practices. Balsiger not only offers well-crafted studies of the French and Swiss campaigns, but he advances our theoretical understanding of strategic interactions by viewing markets as key arenas for social contestation and change. Balsiger is ... Read morea powerful new voice in the field of politics and protest, and we should all listen.'James M. Jasper, CUNY Graduate Center, USA'While critical consumerism has often been considered an individual act, within a very original and innovative approach, Philip Balsiger locates campaigns for ethical fashion within the complex interactions between markets and movements. Bridging social movement studies with economic sociology, the cross-national and trans-national comparative analysis greatly enriches our knowledge of contentious markets.'Donatella della Porta, European University Institute, Italy'This is an important and meticulously researched book. By focusing on political consumerism, Balsiger contributes to social scientific work on social movements by explicitly focusing on a social movement that looks beyond those that target the state to those that target other systems of authority. Because the book offers a comparison of this movement in two different countries, it offers unique analytic leverage on this subject. The book is a must-read for sociologists, political scientists, historians, economic sociologists, and organizational scholars alike.' Sarah A. Soule, Stanford Graduate School of Business, USA Show Less