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Targeting Senior Voters
Susan Macmanus
€ 57.91
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Description for Targeting Senior Voters
Paperback. Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility. Num Pages: 256 pages, illustrations. BIC Classification: 1KBB; JPHF. Category: (G) General (US: Trade). Dimension: 228 x 147 x 15. Weight in Grams: 405.
Seniors are America's most dependable voters. They have more time, money, and interest on average than any other voter group and they turn out to vote at a greater rate in elections at every level—thus they are most coveted by all kinds of candidates seeking office. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with special needs such as limited sight, hearing, and mobility. This book describes the growing size and power of the senior electorate, reports national ... Read more
Seniors are America's most dependable voters. They have more time, money, and interest on average than any other voter group and they turn out to vote at a greater rate in elections at every level—thus they are most coveted by all kinds of candidates seeking office. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with special needs such as limited sight, hearing, and mobility. This book describes the growing size and power of the senior electorate, reports national ... Read more
Product Details
Format
Paperback
Publication date
2000
Publisher
Rowman & Littlefield United States
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
Lanham, MD, United States
ISBN
9780742501126
SKU
V9780742501126
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Susan Macmanus
Susan A. MacManus is Distinguished University Professor of Public Administration and Political Science at the University of South Florida in Tampa.
Reviews for Targeting Senior Voters
Targeting Senior Voters is right on target in shattering the myth that older voters are a monolithic group that can be made to fall in line by pressing certain 'hot buttons.' It's valuable reading for political professionals and anyone seeking insights into what makes America's most active, concerned citizens tick—and why, as the twenty-first century unfolds, winning their votes ... Read more