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The 21st Century Media (R)evolution: Emergent Communication Practices- Second Edition
Jim Macnamara
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Description for The 21st Century Media (R)evolution: Emergent Communication Practices- Second Edition
Paperback. .
The emergence of what are called `new media’ and `social media’ is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices.
The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to ... Read more
The emergence of what are called `new media’ and `social media’ is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices.
The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to ... Read more
Product Details
Publisher
Peter Lang Publishing Inc
Format
Paperback
Publication date
2013
Condition
New
Weight
699g
Number of Pages
486
Place of Publication
, United States
ISBN
9781433123511
SKU
V9781433123511
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Jim Macnamara
Jim Macnamara, PhD, FPRIA, FAMI, CPM, FAMEC is Professor of Public Communication at the University of Technology, Sydney. Prior to becoming an academic, he had a distinguished 30-year career in professional communication practice spanning journalism, public relations, and media research. He is the author of 12 scholarly and professional books on media and communication including Media and Male Identity: The ... Read more
Reviews for The 21st Century Media (R)evolution: Emergent Communication Practices- Second Edition
«`The 21st Century Media (R)evolution’ offers a comprehensive, compelling and insightful mapping of the changing landscape of new media. Grounding his argument in a trove of case studies that have been brought up to date in this second edition, Jim Macnamara stands apart in his ability to integrate theory and practice and will set the agenda for the next phase ... Read more