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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
€ 26.01
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Description for The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Hardback. Num Pages: 340 pages, Illustrations. BIC Classification: JP; KCB. Category: (G) General (US: Trade). Dimension: 234 x 156 x 27. Weight in Grams: 679.
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival ... Read more
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival ... Read more
Product Details
Publisher
Prometheus Books United States
Number of pages
340
Format
Hardback
Publication date
2011
Condition
New
Weight
673g
Number of Pages
374
Place of Publication
, United States
ISBN
9781616144296
SKU
V9781616144296
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-90
About Gad Saad
Gad Saad, a popular blogger for Psychology Today, is a professor of marketing at the John Molson School of Business at Concordia University.
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