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The Phenomenon of Political Marketing
Nicholas Jackson O'Shaughnessy
€ 62.18
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Description for The Phenomenon of Political Marketing
paperback. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Num Pages: 298 pages, biography. BIC Classification: JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Product Details
Format
Paperback
Publication date
1990
Publisher
Palgrave Macmillan United Kingdom
Number of pages
298
Condition
New
Number of Pages
286
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349103546
SKU
V9781349103546
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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