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The Politics of Emotions, Candidates, and Choices
Heather E. Yates
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Description for The Politics of Emotions, Candidates, and Choices
Hardback. Num Pages: 149 pages, 18 black & white tables, biography. BIC Classification: JPHF; JPHV. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 329.
Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between ... Read more
Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between ... Read more
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
149
Condition
New
Number of Pages
139
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137515261
SKU
V9781137515261
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Heather E. Yates
Heather E. Yates is Assistant Professor of American Politics at the University of Central Arkansas, USA. She specializes in political behavior research that addresses questions involving campaigns and elections, interest groups, identity politics and especially, women in politics. Dr. Yates has co-authored research with her advisor, Dr. Allan Cigler, on pre-reform era Interest Groups strategies.
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